![]() ![]() Using Alexa rank in your marketing strategy operates more subconsciously than something you strive for directly. How can I use Alexa Rank in my marketing? Plans range from $79-$299 a month depending on how much information you want. You can of course pay for more information on the Alexa website. Therefore, the way to monitor your progress in Alexa rankings is to devote much of your content strategy to improving your SEO rank and periodically check your website’s Alexa ranking to track your progress. If you invest time in SEO and optimize your site to rank highly on Google, your Alexa rank will improve and drop closer to 1. It may be helpful to think of Alexa rank and SEO as a cause-and-effect relationship. Employing the SEO tactics we have discussed in our recent blog posts, as well as creating engaging content on your website, will only drive your website’s popularity and contribute to a lower Alexa ranking. getting as close to 1 as possible) takes time. Like SEO, striving for a low Alexa ranking (i.e. The simple answer to whether Alexa rank impacts your SEO is yes it does. In these ways, discovering your Alexa rank is highly important for your website. One clever way you can use this website is to compare your success with your competitors to see how you stack up against your most important SEO rivals. Conducting keyword research is one of the most important tactics you can employ to improve your SEO and this simple tool can help you discover future keywords to use. Keyword research is one of the most important insights you can gain from checking your website’s Alexa rank. You can view a basic overview of your site’s statistics such as the keywords that users used to find your website, your Alexa rank, how your site compares to others in your industry and the amount of time users spend on your website. With this information, you may be wondering how to find your website’s Alexa rank? Finding out some basic information on your website’s Alexa ranking can be found by navigating to this link. On the contrary, looking at your website’s Alexa rank provides a helpful overview of your website’s popularity and presents it in an easily-digestible format. However, this fact does not mean that Alexa rankings are useless. After all, doesn’t Google Analytics track the “popularity of a website?” In studies conducted comparing these two programs, people found that due to its ubiquitous use Google Analytics provides a more thorough overview of your website’s popularity and reach to potential customers. Up to this point, you may be thinking how Alexa rank compares to Google Analytics. ![]() Thus, with this combination of unique daily visitors and average pageviews, Alexa rank is calculated. If the same user visits the website multiple times in one day, it is counted as one visit. The Alexa program analyzes a site and calculates the frequency of visits. While the phrase “popularity of a website” sounds subjective, Alexa rank is calculated through a combination of a site’s estimated traffic and visitor engagement over the past three months. How is Alexa Rank Calculated and is it accurate? ![]() Beyond this ranking, an Alexa ranking also measures how your site is performing relative to other sites. This web traffic data determines a site’s Alexa rank. You can imagine sites that people frequent such as Amazon, Facebook or a search engine have a strong Alexa rank due to the volume of people visiting those sites daily. Therefore, the websites with the best Alexa rank have a ranking of 1. The lower the number of your website’s Alexa rank the more popular it is. Simply put, Alexa rank measures the popularity of a website. Starting with the basics, we will define Alexa rank. In this article, we will cover what Alexa rank is, how it is calculated and, most importantly, what impact it has on your marketing and future SEO endeavors. Like all concepts related to SEO though it will be important to understand how to leverage Alexa rank to its fullest extent. In fact, understanding the complexities of Alexa rank will assist in your SEO strategy. However, when it comes to its definition, Alexa rank is different from this common association. Reading the title of this blog post may conjure up images of the Amazon Echo where you ask “Alexa” a question and receive an answer. ![]()
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